Creative Strategist, Amazon

At BAD Marketing, we are looking for a highly creative and results-driven Amazon Creative Strategist to lead the visual direction for our Amazon clients. This role is pivotal in developing high-quality creative assets that drive engagement, conversions, and long-term brand success on Amazon.

Purpose:

To drive engagement and conversions on Amazon through innovative and brand-aligned creative assets.

Core Functions:

• Learn and understand each client’s branding needs and guidelines during the onboarding process.
• Ensure all creative assets meet branding guidelines before implementation and deliverable approval.
• Conduct thorough quality assurance (QA) on all graphics to guarantee client satisfaction and adherence to guidelines.
• Stay updated on the latest Amazon trends and strategies to maintain a competitive edge.
• Lead and mentor the graphic design team on best practices for Amazon design and strategy.

Roles & Responsibilities:

Creative Leadership and Direction

• Lead and mentor the Graphic Design team to produce high-quality, visually appealing, and brand-aligned creative assets, including:
  • Main Images, Product Images, A+ Content, Amazon Storefronts, Sponsored Brand & Video Creatives, and Amazon Posts.
• Maintain a deep understanding of Amazon design specifications and conversion-driving elements.

Quality Assurance (QA)

• Review and approve all creative deliverables to ensure they adhere to:
  • Amazon’s guidelines and specifications.
  • Client branding and design standards.
  • Key performance metrics (CTR, CVR, etc.) for optimized performance.
• Deliver high-quality assets that "wow" the client and elevate their Amazon presence.

Client Goal & Branding Alignment

• Partner with the Account Manager and SEO Strategist during onboarding to understand the client’s brand, vision, and guidelines.
• Develop a creative strategy that aligns with client goals, and ensure this vision is communicated clearly to the internal team.
• Present the initial deliverables to clients, incorporating their feedback into future creative direction.

Stay Current with Amazon Strategies

• Regularly participate in Amazon forums, Facebook groups, Reddit, and explore successful seller strategies to stay updated on trends.
• Split-test and experiment with new tactics to continuously refine creative strategies.

Team Strategy and Knowledge Sharing

• Lead monthly Graphic Design knowledge-sharing sessions and contribute to the development of new SOPs.
• Train and educate the team on the latest Amazon creative tactics and best practices.

Client Performance Monitoring

• Regularly review client listings to ensure branding guidelines are followed and content is driving conversions.
• Provide feedback and guidance to the graphic design team to enhance the creative output and achieve key performance metrics.

Key Performance Indicators (KPIs):

• Click-Through-Rate (CTR) for creative assets – Target: 90% of listings achieving a higher CTR for their main image.
• Conversion Rate (CVR) improvement – Target: 90% of listings achieving a higher Conversion Rate.
• Internal Knowledge Sharing – Lead at least 1 knowledge-sharing session per month.
• Client Satisfaction – Ensure that all creative work meets client expectations and exceeds quality standards.

Qualifications:

• Experience:
  • 3+ years of experience in creative strategy, design, and content production, with a strong focus on Amazon.
  • Proven track record of driving conversion and engagement on Amazon through creative assets.
  • Experience leading and mentoring a creative team to deliver high-performance content.
• Skills:
  • Expertise in Amazon's design specifications, including A+ Content, product images, and storefronts.
  • Proficiency with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
  • Strong knowledge of e-commerce conversion strategies and metrics (CTR, CVR).
  • Exceptional attention to detail and quality assurance.
• Personal Attributes:
  • Creative, strategic thinker with a passion for data-driven design.
  • Excellent communication and leadership skills, with the ability to collaborate cross-functionally.
  • Highly organized with a proactive mindset, capable of managing multiple projects in a fast-paced environment.